GRIPS CUSTOMERS & RESEARCH PARTNERS
Safety Works, owned by Protective Industrial Products, demonstrates a highly concentrated in-store retail presence with Lowe's commanding 83.9% of revenue share across tracked channels from January to August 2026, according to data from Grips Intelligence. The brand faced headwinds during the analysis period, with overall revenue declining 7.2% since the start of the year, though average product pricing increased 1.9% in the most recent month. At an average price point of $13.43, Safety Works maintains a competitive position in the value segment, with top-performing SKUs ranging from $13.96 to $25.00. Secondary channels including Ace Hardware (12.9% share) and Menards (2.8% share) represent limited growth opportunities, suggesting significant untapped potential beyond the dominant Lowe's partnership.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Safety Works on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Safety Works.
BY REVENUE
Safety Works sells 12% online and 88% offline. Online runs through 2 channels; offline through 3.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVIEW COUNT
Across 10K ratings on 3 channels, Safety Works averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 10K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$24.87
Price
$129K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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