GRIPS CUSTOMERS & RESEARCH PARTNERS
Steelman, owned by privately held JS Products, Inc., generated an average in-store product price of $22.42 across the 2026 year-to-date period, according to data from Grips Intelligence. The brand's revenue share is heavily concentrated in the home improvement channel, with Home Depot commanding 39.4% of sales, followed by Lowe's at 31.7% and Amazon at 26.3%, while Menards represents just 1.5% of revenue. Recent momentum shows strong performance, with average prices increasing 7.5% year-to-date and reaching $23.66 by the most recent tracked period. The brand's portfolio spans a wide range of price points, from budget-friendly tools under $15 to premium diagnostic systems exceeding $280, demonstrating diversified market positioning across both professional and consumer segments.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Steelman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Steelman.
BY REVIEW COUNT
Across 71K ratings on 5 channels, Steelman averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 71K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
