GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for January to June 2026 across online retail channels, Steelman experienced a 14.3% revenue decline overall while maintaining an average product price of $22.42 in the in-store market. Home Depot dominates the brand's sales mix with 40.2% share, followed by Lowe's at 29.0% and Amazon at 26.6%, indicating strong retail penetration through major home improvement and e-commerce platforms. Most notably, premium diagnostic tools like the ChassisEAR system generate significantly higher price points, with some products exceeding $250, demonstrating a diverse product portfolio beyond standard hand tools. The brand's pricing strategy remained relatively stable with only a 0.2% increase in average price during the most recent quarter despite broader revenue pressures across the tracked channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Steelman on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Steelman.
BY REVIEW COUNT
Across 106K ratings on 4 channels, Steelman averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 106K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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