GRIPS CUSTOMERS & RESEARCH PARTNERS
Eklind's in-store sales across Menards, Ace Hardware, and Amazon generated 95.5% of revenue in the first half of 2026, according to Grips Intelligence data (January-June 2026, online channels tracked). The brand experienced significant price compression, with average prices declining 10.7% over the period, while overall revenue contracted 12.1%, reflecting intensifying competition in the hardware channel. Menards dominated Eklind's distribution at 41.1% share, followed closely by Ace Hardware's 29.0% contribution, though Amazon's 25.4% share demonstrates growing diversification across major retailers. Premium offerings commanding $32.99 to $87.88 suggest Eklind maintains a tiered product strategy despite broader pricing pressures.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Eklind on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Eklind.
BY REVENUE
Eklind sells 31% online and 69% offline. Online runs through 3 channels; offline through 2.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 206K ratings on 5 channels, Eklind averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 206K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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