GRIPS CUSTOMERS & RESEARCH PARTNERS
Safety Tubs demonstrated strong in-store revenue growth during the first half of 2026, according to data from Grips Intelligence covering January through June across major home improvement retailers. The brand's performance was tracked across three primary retail channels, with Home Depot commanding 82.2% of revenue share, followed by Lowe's at 10.0% and Menards at 7.8%. Average product pricing increased 25.7% over the tracked period, reaching an average of $3,150.61, signaling strong pricing power in the accessible bathtub category. The most recent monthly data shows average prices climbing to $3,727.75, reflecting a strategic premium positioning within the market segment. Safety Tubs' concentrated distribution strategy through major home improvement channels demonstrates effective retail penetration in the specialized accessibility fixtures space.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 26% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Safety Tubs on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Safety Tubs.
BY REVENUE
Safety Tubs sells 92% online and 8% offline. Online runs through 2 channels; offline through 1. Online share has moved from 79% in Feb to 38% in Jun.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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