GRIPS CUSTOMERS & RESEARCH PARTNERS
Rutland experienced a notable shift in its in-store channel distribution during the first half of 2026, with Amazon commanding 65.4% of revenue share according to data from Grips Intelligence, while acehardware.com and homedepot.com captured 21.1% and 12.6% respectively for the period January 1 to June 30, 2026. The brand faced significant headwinds, with revenue declining 28.2% overall during the tracked period and 19.1% in the most recent month measured. Average product pricing increased 11.8% year-to-date and 3.5% in the final month tracked, suggesting a strategic shift toward premium product positioning despite weakening sales volume. The concentration of Amazon's share indicates heavy reliance on a single dominant channel for retail distribution.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rutland on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rutland.
BY REVENUE
Rutland sells 80% online and 20% offline. Online runs through 3 channels; offline through 1. Online share has moved from 75% in Feb to 93% in Jun.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 316K ratings on 3 channels, Rutland averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 316K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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