GRIPS CUSTOMERS & RESEARCH PARTNERS
Rotring, owned by Newell Brands (NASDAQ: NWL), experienced a significant 16.0% revenue decline over the first eight months of 2026 based on in-store data tracked by Grips Intelligence. The brand remains heavily concentrated on Amazon, which commands 95.5% of total revenue share, with Office Depot accounting for the remaining 4.5%. Despite overall revenue contraction, average product prices increased 2.4% in the most recent month to $26.14, suggesting a strategic shift toward higher-value offerings. Top-performing SKUs include premium mechanical pencils priced between $23.96 and $47.31, indicating strong demand in the mid-to-premium segment even as overall sales soften.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rotring on Office Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rotring.
BY REVENUE
Rotring sells 95% online and 5% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Apr to 95% in Aug.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 157K ratings on 2 channels, Rotring averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 157K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$44.15
Price
$68K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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