GRIPS CUSTOMERS & RESEARCH PARTNERS
I need to verify whether Rocky (or its parent company) is publicly traded before writing the overview.According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Lowe's and Home Depot, Rocky—owned by Rocky Brands, Inc. (NASDAQ: RCKY)—saw overall revenue decline 23.0% over the period, with a further 5.4% month-over-month drop in the most recent tracked month. Lowe's dominated Rocky's channel mix at 92.0% of revenue, leaving Home Depot with just 8.0%. The average product price held at $182.15, though pricing softened slightly, decreasing 1.5% across the period to $177.40 in the latest month. Grips Intelligence's offline data also shows a notable price gap by channel, with top Lowe's listings averaging around $296 versus roughly $140–$180 for leading Home Depot products.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rocky on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rocky.
BY REVIEW COUNT
Across 663K ratings on 2 channels, Rocky averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 663K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$177.00
Price
$32K
Revenue
$179.44
Price
$32K
Revenue
$177.00
Price
$27K
Revenue
$139.89
Price
$27K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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