GRIPS CUSTOMERS & RESEARCH PARTNERS
Heartland, backed by private equity firm Centerbridge Partners, L.P., demonstrates heavily concentrated in-store performance across two major retailers, with Lowe's commanding 97.1% of revenue share during the January-August 2026 period tracked by Grips Intelligence. The brand experienced overall revenue growth of 6.6% year-to-date, though this was tempered by a 3.0% monthly decline in the most recent period. Average product pricing increased 10.6% overall despite a significant 13.1% monthly price decrease to $374.16, reflecting strategic pricing adjustments in recent weeks. The dramatic price variance across product categories—ranging from $33.60 to $7,893.00—indicates a highly diversified portfolio spanning different market segments. Home Depot represents a minimal channel, capturing just 1.9% of revenue, suggesting substantial growth opportunity on secondary retail platforms.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Heartland on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Heartland.
BY REVIEW COUNT
Across 76K ratings on 2 channels, Heartland averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 76K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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