Heartland

Heartland Market Overview

I need to verify whether Heartland is publicly traded before writing the overview.Heartland's parent company is Backyard Products, which is privately held, so I'll omit any ticker. According to Grips Intelligence in-store data covering January 1–June 30, 2026 across Lowe's, Home Depot, and Amazon, Heartland operates under Backyard Products, the largest manufacturer of sheds in the U.S.A. Lowe's dominated Heartland's channel mix, capturing 95.6% of year-to-date revenue share, while Home Depot and Amazon trailed at just 2.9% and 1.1% respectively. The brand carried an average product price of $286.72 across its portfolio, though this figure spans a wide range from sub-$45 industrial boots on Home Depot to installed wood storage sheds exceeding $7,800 on Lowe's. Momentum weakened during the second quarter, with average price falling 39.1% overall to $328.79 in the most recent month, a 16.4% month-over-month decline. Revenue followed a similar downward trajectory, dropping 22.0% versus the prior month and 40.2% overall across the tracked period.