GRIPS CUSTOMERS & RESEARCH PARTNERS
I'll verify whether Georgia Boot's parent company is publicly traded before writing the overview.According to in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Lowe's and Home Depot, Georgia Boot—a brand of parent company Rocky Brands Inc (RCKY:NASDAQ)—carried an average product price of $168.39 over the period. Lowe's dominated the brand's revenue mix at 91.8%, with Home Depot accounting for the remaining 8.2%. However, momentum weakened through the second quarter, with revenue falling 19.0% month-over-month and 26.1% overall during the April 1 to June 30 window. Average selling price also softened, easing to $163.00 in the latest month, a 2.0% monthly decline and a 3.9% drop over the tracked period. The concentration of sales in a single retail channel, combined with simultaneous declines in both revenue and pricing, points to a period of contraction worth monitoring for the brand's offline footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Georgia Boot on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Georgia Boot.
BY REVIEW COUNT
Across 506K ratings on 2 channels, Georgia Boot averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 506K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$114.97
Price
$27K
Revenue
$101.63
Price
$16K
Revenue
$185.00
Price
$15K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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