GRIPS CUSTOMERS & RESEARCH PARTNERS
Georgia Boot, owned by Rocky Brands (NASDAQ: RCKY), generated strong in-store revenue growth of 21.5% month-over-month during the most recent period tracked from June to August 2026, according to Grips Intelligence data. The brand maintains a dominant presence on Lowe's, which accounts for 92.5% of revenue share compared to Home Depot's 7.5%, with an overall average product price of $164.57. Year-to-date performance from January through August 2026 shows a solid 7.1% revenue increase, though average prices have declined 4.2% over the same timeframe. The brand's pricing strategy reflects a mix of entry-level and premium offerings, with products ranging from approximately $100 to $189 across major online retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Georgia Boot on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Georgia Boot.
BY REVIEW COUNT
Across 432K ratings on 2 channels, Georgia Boot averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 432K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$128.09
Price
$22K
Revenue
$97.89
Price
$22K
Revenue
$96.61
Price
$15K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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