I'll verify the ownership and stock ticker for Rid-X before writing the overview.Rid-X is owned by Reckitt (formerly Reckitt Benckiser), indicated by the "RB Consumer Relations" reference. Let me confirm the ticker.<cite index="6-1">Rid-X is a brand of Reckitt Benckiser Group plc (LON: RKT)</cite>, and here is the market overview: According to Grips Intelligence in-store data, Rid-X—owned by Reckitt Benckiser Group plc (LON: RKT)—posted overall revenue growth of 3.8% across the January 1 to June 30, 2026 period, tracked across Amazon, acehardware.com, lowes.com, and menards.com. Amazon dominated the channel mix with a 53.2% revenue share, followed by acehardware.com at 21.5%, lowes.com at 14.4%, and menards.com at 10.5%. Pricing showed notable momentum, with the average price rising 10.8% over the period to reach $16.46. Grips Intelligence data also indicates an average product price of $15.43 across the brand. Together, these datapoints point to a brand leaning on both distribution breadth and steady price gains to drive top-line performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rid-X on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rid-X.
BY REVENUE
Rid-X sells 56% online and 44% offline. Online runs through 2 channels; offline through 3.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 191K ratings on 4 channels, Rid-X averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 191K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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