GRIPS CUSTOMERS & RESEARCH PARTNERS
Odor Genie, manufactured by W.M. Barr, a private company based in Memphis, Tennessee, demonstrated strong in-store performance across major retail channels from January through August 2026, with year-to-date revenue growing 24.3%. The brand maintained a commanding presence on Home Depot's platform, which captured 46.6% of total revenue share, followed closely by Menards at 39.1%, according to data from Grips Intelligence. Average product pricing held steady at $3.82, with a modest 0.9% increase over the tracked period, while recent momentum showed a 2.9% month-over-month revenue lift in the latest measurement window. Ace Hardware and Lowe's represented smaller but meaningful channel opportunities at 12.4% and 1.9% of revenue share respectively, indicating concentrated distribution among top-tier home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 24% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Odor Genie on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Odor Genie.
BY REVENUE
Odor Genie sells 45% online and 55% offline. Online runs through 2 channels; offline through 2. Online share has moved from 62% in Apr to 44% in Aug.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 6.2K ratings on 4 channels, Odor Genie averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 6.2K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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