Home/Insights/Brands/Liquid-PlumrProduct Intelligence - 2026 YTD USA

Liquid-Plumr

300K+

Products Sold, Jan to Jun 2026

3,600+

# Offline Stores

$8.51

Avg. Price

4.4

Avg. Rating

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Liquid-Plumr Market Overview

I need to determine whether Liquid-Plumr's parent company is publicly traded to confirm a stock ticker.Liquid-Plumr is owned by The Clorox Company, which trades on the NYSE under ticker CLX. Let me confirm the ticker.According to Grips Intelligence data covering January 1 to June 30, 2026 across offline/in-store retail channels, Liquid-Plumr—a brand owned by The Clorox Company, whose brands include Brita, Burt's Bees, Clorox, Fresh Step, Glad, Kingsford, Liquid-Plumr, Pine-Sol and Purell (NYSE: CLX)—maintained an average product price of $8.53. Revenue was highly concentrated across four retailers, with acehardware.com leading at a 32.6% share, narrowly ahead of Amazon at 32.3%, followed by lowes.com at 19.8% and menards.com at 15.0%. During the April 1 to June 30, 2026 timeseries window, however, momentum weakened, as revenue declined 18.4% overall and fell 8.5% versus the prior month. Pricing remained relatively stable over the same period, with the average price of $8.36 dipping just 1.5% overall. Together, the data from Grips Intelligence points to a brand with steady pricing but softening top-line performance across its key retail channels.

Revenue Share by Channel
Data covers Amazon, Ace Hardware, Lowe's, Menards

Liquid-Plumr's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 18% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Liquid-Plumr's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.

Average price

Absolute values in $

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Liquid-Plumr's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Liquid-Plumr on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Liquid-Plumr's channels

REVENUE SHARE

Revenue distribution across tracked channels for Liquid-Plumr.

Channels by revenue share

Distribution in %

Liquid-Plumr's online vs offline revenue split

BY REVENUE

Liquid-Plumr sells 34% online and 66% offline. Online runs through 2 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

34%

66%

Offline

Online channels

34%

Amazon.com
HomeDepot.com

Offline channels

66%

Ace Hardware stores
Lowe's stores
Menards stores

Liquid-Plumr's customer ratings

BY REVIEW COUNT

Across 204K ratings on 4 channels, Liquid-Plumr averages 4.4. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 204K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Liquid-Plumr

BY REVENUE

Ace Hardware
Ace Hardware
#1Premium Wireless Headphones XR500

$149.99

Price

Revenue

#2Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#3Advanced Portable Speaker System

$89.99

Price

Revenue

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