Home/Insights/Brands/ReynoldsProduct Intelligence - 2026 YTD USA

Reynolds

1M+

Products Sold, Jan to Jun 2026

1,400+

# Offline Stores

$8.56

Avg. Price

4.8

Avg. Rating

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Reynolds Market Overview

According to Grips Intelligence offline data from January to June 2026, Reynolds experienced a significant 16.2% revenue decline overall while maintaining a dominant 94.5% market share on Amazon across tracked channels. The brand's average product price increased 2.2% during the period, reaching $8.55, demonstrating pricing resilience despite declining sales volumes. Amazon's overwhelming platform dominance for Reynolds (NASDAQ: REYN) leaves minimal room for diversification, with secondary in-store channels Lowe's and Menards representing just 4.5% combined revenue share. Notably, the latest monthly data showed a steeper 6.9% sequential revenue drop, signaling accelerating sales pressure heading into the latter half of 2026.

Revenue Share by Channel
Data covers Amazon, Lowe's, Menards

Reynolds's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 16% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Reynolds's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.

Average price

Absolute values in $

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Reynolds's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Reynolds on Amazon.

Amazon

Categories by revenue share

Distribution in %

Reynolds's channels

REVENUE SHARE

Revenue distribution across tracked channels for Reynolds.

Channels by revenue share

Distribution in %

Reynolds's customer ratings

BY REVIEW COUNT

Across 3M ratings on 3 channels, Reynolds averages 4.8. Most reviews for the products are in the 4.8–5.0 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.8

/ 5

From 3M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Reynolds

BY REVENUE

Amazon
Amazon
#1Reynolds Wrap Aluminum Foil, 200 Square Feet

$14.98

Price

$3.25M

Revenue

#2Reynolds Wrap Heavy Duty Aluminum Foil, 50 Square Feet

$5.37

Price

$1.26M

Revenue

#3Reynolds Kitchens Slow Cooker Liners, Regular (Fits 3-8 Quarts), 20 Count

$13.45

Price

$961K

Revenue

#4Reynolds Wrap Non Stick Aluminum Foil, 130 Square Feet

$13.18

Price

$652K

Revenue

#5Reynolds Kitchens Unbleached Parchment Paper Roll, 45 Square Feet

$3.98

Price

$502K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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