GRIPS CUSTOMERS & RESEARCH PARTNERS
Rayovac, owned by Energizer Holdings (NYSE: ENR), generated in-store revenue growth of 3.4% year-to-date from January through August 2026, though momentum slowed with a 4.1% monthly decline in the most recent period. The brand's distribution is heavily concentrated among three retailers, with Menards.com and Amazon each capturing approximately 32% of revenue share, followed by Lowe's at 21.4%. Average product pricing held relatively stable at $13.74, declining just 0.5% over the tracking period despite some variance across channels where Lowe's commands the highest average prices at $26+. According to Grips Intelligence data, Ace Hardware represents the smallest tracked channel at 13.8% revenue share, with Best Buy contributing minimal volume at 1.1%.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rayovac on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Rayovac.
BY REVENUE
Rayovac sells 32% online and 68% offline. Online runs through 2 channels; offline through 4. Online share has moved from 0% in Apr to 33% in Aug.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVIEW COUNT
Across 1.18M ratings on 5 channels, Rayovac averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.18M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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