GRIPS CUSTOMERS & RESEARCH PARTNERS
I need to verify whether Rayovac's parent company is publicly traded before writing the overview.According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Menards, Amazon, Lowe's, Ace Hardware, and Best Buy, Rayovac—owned by Energizer Holdings (NYSE: ENR)—saw revenue grow 3.0% over the period. The Rayovac division was bought by Energizer for $2 billion, making it part of a publicly traded portfolio. Menards led all channels with a 33.8% revenue share, followed by Amazon at 27.8% and Lowe's at 20.4%, while Best Buy trailed at just 1.3%. The average product price held at $13.76, edging up 0.2% across the tracked window. These Grips Intelligence figures underscore that home-improvement retailers, rather than pure electronics channels, anchor the brand's shelf presence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rayovac on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Rayovac.
BY REVENUE
Rayovac sells 29% online and 71% offline. Online runs through 1 channel; offline through 4.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 1.69M ratings on 5 channels, Rayovac averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.69M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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