GRIPS CUSTOMERS & RESEARCH PARTNERS
I need to verify whether Puffs' parent company is publicly traded before writing the overview.Puffs is owned by Procter & Gamble, which trades on NYSE under ticker PG. According to data from Grips Intelligence, Puffs saw its in-store revenue decline 22.3% over the tracking period, with sales dropping an additional 17.4% month-over-month, based on offline retail data from January 1 to June 30, 2026 across Amazon and menards.com. The brand, owned by publicly traded Procter & Gamble (NYSE: PG), commanded an average product price of $10.63, with pricing climbing 5.5% overall and 2.8% in the most recent month to $10.91. Grips Intelligence data shows Amazon dominated the channel mix at 89.0% of revenue share, while menards.com accounted for 9.1%. This concentration underscores a heavy reliance on a single dominant channel for the majority of sales. Together, these figures highlight a period of softening revenue paired with steadily rising prices across the tracked retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Puffs on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Puffs.
BY REVENUE
Puffs sells 90% online and 10% offline. Online runs through 1 channel; offline through 4.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 2.31M ratings on 2 channels, Puffs averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 2.31M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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