GRIPS CUSTOMERS & RESEARCH PARTNERS
Puffs, owned by Procter & Gamble (NYSE: PG), demonstrated solid in-store performance during the first eight months of 2026, with revenue growing 10.4% overall according to Grips Intelligence data. Amazon dominated the brand's channel mix at 89.2% of revenue share, while menards.com captured 8.9%, indicating a highly concentrated distribution strategy. The brand maintained an average product price of $10.55, though pricing showed a slight 0.1% decline over the period tracked from June through August 2026. Month-over-month momentum remained positive, with revenue climbing 8.0% in the most recent measured period despite modest average price decreases of 1.3%. The performance data reflects Puffs' continued relevance in its category with growth trajectory supported primarily through major online retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Puffs on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Puffs.
BY REVENUE
Puffs sells 88% online and 12% offline. Online runs through 1 channel; offline through 4. Online share has moved from 4% in Apr to 89% in Aug.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 1.6M ratings on 2 channels, Puffs averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.6M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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