Home/Insights/Brands/BoardwalkProduct Intelligence - 2026 YTD USA

Boardwalk

700K+

Products Sold, Jan to Jun 2026

# Offline Stores

$39.19

Avg. Price

4.5

Avg. Rating

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Boardwalk Market Overview

Let me check whether Boardwalk is publicly traded before writing the overview.Boardwalk is a private-label brand of Essendant. Let me verify Essendant's current public status, since it was acquired by Staples in 2019.Boardwalk's parent company Essendant is now privately held (owned by Sycamore Partners since 2019), so I'll omit any ticker. Boardwalk posted strong momentum across offline retail, with revenue up 25.7% over the reporting period, according to Grips Intelligence data covering January 1 to June 30, 2026 across Home Depot, Lowe's, Newegg, and Amazon. Of these in-store channels, homedepot.com dominated with a 42.8% revenue share, followed by lowes.com at 26.9%, while Newegg and Amazon captured 18.8% and 11.5% respectively. The brand's average product price held steady at roughly $39.21, with the most recent quarter's average price ticking up just 0.2% month-over-month to $37.89. Notably, growth was broad-based rather than pricing-driven, as the overall average price stayed essentially flat while revenue climbed. Boardwalk is a private-label brand of Essendant Inc., a wholesale distributor held privately by Sycamore Partners.

Revenue Share by Channel
Data covers Home Depot, Lowe's, Newegg, Amazon

Boardwalk's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 26% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Boardwalk's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 0% from Apr to Jun.

Average price

Absolute values in $

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Boardwalk's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Boardwalk on Amazon.

Amazon

Categories by revenue share

Distribution in %

Boardwalk's channels

REVENUE SHARE

Revenue distribution across tracked channels for Boardwalk.

Channels by revenue share

Distribution in %

Boardwalk's customer ratings

BY REVIEW COUNT

Across 143K ratings on 4 channels, Boardwalk averages 4.5. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.5

/ 5

From 143K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Boardwalk

BY REVENUE

Home Depot
Home Depot
#14 in. x 3 in. 2-Ply White Bathroom Tissue Standard Sheet (500-Sheets/Roll, 96-Carton)

$54.50

Price

$812K

Revenue

#24 in. x 3 in. White Septic Safe 2-Ply Toilet Paper, 400-Sheets Per Roll, (9-Rolls/Carton)

$50.32

Price

$525K

Revenue

#39 in. x 9-9/20 in. White Multi-fold Paper Towel Cleaning Wipes (250 Towels/Pack, 16-Packs/Carton)

$29.99

Price

$426K

Revenue

#4Green Universal Roll Towels Natural 8"x800ft (6 Rolls per Carton)

$35.72

Price

$385K

Revenue

#54.5 in. x 3 in. 2-Ply White Septic Safe Toilet Paper (500-Sheets/Roll, 96-Rolls/Carton)

$65.71

Price

$281K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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