GRIPS CUSTOMERS & RESEARCH PARTNERS
Boardwalk, owned by Essendant Inc. (NASDAQ: ESND), demonstrates strong in-store retail presence with Home Depot commanding 45.5% of revenue share year-to-date, followed by Lowe's at 27.7% during the January-August 2026 period. Average product pricing stands at $37.82, with prices trending upward by 1.5% overall despite recent revenue headwinds that saw a 16.7% decline since the beginning of the tracked period. The brand maintains significant multi-channel distribution across major retailers including Newegg (15.6% share) and Amazon (11.2% share), indicating robust offline retail penetration. Recent pricing momentum increased 4.9% month-over-month to $38.44, suggesting effective price positioning despite broader revenue softness across all channels according to data from Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Boardwalk on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Boardwalk.
BY REVIEW COUNT
Across 114K ratings on 4 channels, Boardwalk averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 114K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$47.27
Price
$760K
Revenue
$50.03
Price
$262K
Revenue
$30.58
Price
$181K
Revenue
$29.52
Price
$151K
Revenue
$30.41
Price
$107K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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