GRIPS CUSTOMERS & RESEARCH PARTNERS
Prismacolor, a brand of professional visual arts supplies now manufactured by Newell Brands (NASDAQ: NWL), demonstrated strong in-store performance during the first half of 2026, according to data from Grips Intelligence. Based on offline retail tracking across Amazon and Office Depot from January through June 2026, the brand achieved 96.2% revenue share on Amazon and 3.1% on Office Depot, with an average product price of $27.27. Average prices increased 14.3% year-to-date, signaling strong pricing power and potential margin expansion across the portfolio. Overall revenue grew 7.4% since the beginning of 2026, reflecting steady demand for the brand's core offerings in both major retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Prismacolor on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Prismacolor.
BY REVIEW COUNT
Across 1.49M ratings on 2 channels, Prismacolor averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.49M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$55.14
Price
$24K
Revenue
$31.99
Price
$23K
Revenue
$16.01
Price
$15K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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