Prime

Prime Market Overview

Prime's in-store retail presence is heavily concentrated on acehardware.com, which accounts for 68.1% of revenue during the first half of 2026, according to data from Grips Intelligence. Average product prices declined 8.5% across the period from January to June 2026, falling from higher baseline prices to an average of $11.53. Recent momentum has weakened significantly, with revenue dropping 12.0% in the most recent month compared to the previous period. Menards.com represents the secondary channel with 29.1% revenue share, while Lowe's.com contributes minimally at 1.5%, demonstrating limited retail distribution diversity for the brand across major hardware and home improvement retailers.