GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on the in-store retail data provided by Grips Intelligence for January–June 2026, ETI's offline channel performance reveals critical insights into its retail distribution strategy. AceHardware.com dominated the in-store revenue landscape with a commanding 60% share, followed by Menards.com at 17.1% and Lowes.com at 16.6%, indicating heavy dependence on one retail partner. While overall revenue declined 14.5% over the period, recent momentum showed recovery with 7.1% month-over-month growth in the most recent tracked period. Average product pricing of $24.94 demonstrated resilience, increasing 4.8% across the entire tracking period, suggesting successful price positioning despite the challenging revenue environment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for ETI on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ETI.
BY REVENUE
ETI sells 24% online and 76% offline. Online runs through 2 channels; offline through 2.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 1.69K ratings on 4 channels, ETI averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.69K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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