GRIPS CUSTOMERS & RESEARCH PARTNERS
MaxLite dominated in-store retail channels during the first half of 2026, with Home Depot accounting for 92.6% of revenue share according to data from Grips Intelligence covering January through June. The brand achieved strong momentum in Q2, with revenue surging 54.9% month-over-month through June, while overall revenue grew 15.8% since the start of the year. Average product pricing declined 33.5% year-to-date, indicating a strategic shift toward value-oriented offerings in a competitive market. Ace Hardware represented a minor secondary channel at 6.2% of revenue, highlighting MaxLite's retail concentration among major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 34% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for MaxLite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MaxLite.
BY REVENUE
MaxLite sells 94% online and 6% offline. Online runs through 2 channels; offline through 2. Online share has moved from 20% in Feb to 98% in Jun.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVENUE
$264.99
Price
$387K
Revenue
$198.99
Price
$275K
Revenue
$264.99
Price
$149K
Revenue
$42.99
Price
$125K
Revenue
$222.99
Price
$103K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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