GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on data from Grips Intelligence covering the period January 1 to June 30, 2026 across online retail channels, Mr. Beams faced significant in-store headwinds with revenue declining 59.4% since the start of the year. Amazon dominated the brand's online channel mix at 62.6% revenue share, followed by acehardware.com at 35.9%, while the brand's parent company Ring (owned by Amazon (NASDAQ: AMZN)) maintains a strong position in the smart home security category. Despite overall revenue contraction, Mr. Beams achieved an 8.8% increase in average product pricing year-to-date, indicating successful price optimization efforts even amid declining sales volumes. The brand's heavy reliance on Amazon as its primary distribution channel underscores the critical importance of marketplace performance for long-term growth in the lighting segment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 59% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Mr. Beams on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mr. Beams.
BY REVENUE
Mr. Beams sells 64% online and 36% offline. Online runs through 1 channel; offline through 2. Online share has moved from 76% in Feb to 55% in Jun.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 97K ratings on 3 channels, Mr. Beams averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 97K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$39.99
Price
$15K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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