GRIPS CUSTOMERS & RESEARCH PARTNERS
POSCA dominated in-store retail during the first half of 2026, according to data from Grips Intelligence, with Amazon commanding 94.3% of overall revenue share while maintaining an average product price of $28.10. The brand achieved meaningful momentum with 8.2% revenue growth across the January-June period, bolstered by a 4.9% average price increase that signaled strong pricing power in the category. With parent company Mitsubishi Pencil Company (TSE: 7976) backing the brand, POSCA demonstrated robust growth dynamics and market dominance in the tracked retail channels, with the highest-priced item averaging $199 in the premium gift set segment. Price increases paired with revenue expansion suggest successful market positioning and consumer acceptance of POSCA's value proposition through major online and office supply retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for POSCA on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for POSCA.
BY REVENUE
POSCA sells 95% online and 5% offline. Online runs through 1 channel; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 797K ratings on 2 channels, POSCA averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 797K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.24
Price
$896K
Revenue
$64.99
Price
$837K
Revenue
$20.28
Price
$653K
Revenue
$199.00
Price
$118K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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