GRIPS CUSTOMERS & RESEARCH PARTNERS
POSCA, owned by Mitsubishi Pencil Company (TSE: 7776), showed weakening in-store performance during the first eight months of 2026, with overall revenue declining 7.0% since the start of the period, according to data from Grips Intelligence. The brand's average product price stood at $27.64, though pricing declined 5.8% over the tracked timeframe. Amazon dominated channel revenue share at 94.5%, while Office Depot captured the remaining 5.5% of sales. Despite the revenue contraction, pricing remained relatively stable month-over-month in the most recent period, with average prices at $26.95, down just 1.6% from the prior month.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for POSCA on Office Depot.
REVENUE SHARE
Revenue distribution across tracked channels for POSCA.
BY REVENUE
POSCA sells 94% online and 6% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Apr to 95% in Aug.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 537K ratings on 2 channels, POSCA averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 537K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$35.56
Price
$708K
Revenue
$64.99
Price
$538K
Revenue
$20.14
Price
$499K
Revenue
$45.99
Price
$186K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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