GRIPS CUSTOMERS & RESEARCH PARTNERS
Gardener's Blue Ribbon, a brand of privately held MAT Holdings, Inc., generated in-store revenue almost exclusively through Lowe's, which accounted for 99.3% of sales during the January-August 2026 period, according to data from Grips Intelligence. The brand's average product price remained stable at $7.01, with only a 1.6% increase across the tracked period. However, the brand faced significant headwinds, with revenue declining 54.4% since the start of the year, reflecting challenging market conditions during the measured timeframe. Top-performing products ranged from budget-friendly options like the 48-in Green Metal Traditional Stake at $4.98 to premium offerings such as the Ss4 Steel Plant Stake at $16.04.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 54% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Gardener's Blue Ribbon on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Gardener's Blue Ribbon.
BY REVENUE
Gardener's Blue Ribbon sells 18% online and 82% offline. Online runs through 2 channels; offline through 1. Online share has moved from 9% in Apr to 11% in Aug.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVIEW COUNT
Across 18K ratings on 1 channel, Gardener's Blue Ribbon averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.04
Price
$252K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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