GRIPS CUSTOMERS & RESEARCH PARTNERS
Oxford demonstrated underwhelming in-store performance during H1 2026, with revenue declining 10.3% year-over-year despite dominating Amazon sales at 97.9% of total revenue, according to data from Grips Intelligence covering January through June. The brand's average price point of $15.39 remained stable during the second quarter, while broader pricing increased 3.9% over the measured period. Amazon-exclusive products such as the Oxford Filler Paper and blank dividers maintained consistent monthly revenue trends despite zero market share individually. The dramatic concentration of sales through a single e-commerce channel highlights the offline segment's limited contribution to Oxford's overall revenue performance during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Oxford on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Oxford.
BY REVIEW COUNT
Across 2.6M ratings on 1 channel, Oxford averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 2.6M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.46
Price
$683K
Revenue
$14.51
Price
$319K
Revenue
$18.14
Price
$310K
Revenue
$9.79
Price
$255K
Revenue
$19.22
Price
$216K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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