Rite in the Rain

Rite in the Rain Market Overview

Rite in the Rain, majority-owned by Pennington Creek Capital (a private equity firm wholly owned by the Chickasaw Nation), demonstrates strong in-store performance with revenue growth of 5.9% year-to-date through August 2026, according to data from Grips Intelligence. Amazon dominates the brand's online channel mix with a commanding 68.6% revenue share, while brick-and-mortar retailers including Lowe's, Home Depot, Menards, and Ace Hardware collectively represent nearly 32% of sales. The brand's average product price of $18.37 has increased 4.6% since the beginning of the tracked period, reflecting successful price optimization across its diverse product portfolio. Top-performing SKUs span multiple categories, with copier paper products commanding premium prices up to $102.95 and specialized desk accessories driving significant revenue contribution at Home Depot. Between June and August 2026, the brand maintained consistent momentum with monthly revenue growth of 1.8% and average prices climbing to $18.26, demonstrating resilient market positioning.