Rite in the Rain

Rite in the Rain Market Overview

I need to verify whether Rite in the Rain (or its parent company) is publicly traded before writing the overview.Rite in the Rain (J.L. Darling LLC) is a private company, so I'll omit any ticker. According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, homedepot.com, lowes.com, menards.com, and acehardware.com, Rite in the Rain saw its overall in-store revenue decline 9.2% during the period, with the most recent month down 14.6% versus the prior month. Amazon dominated the brand's channel mix at 63.0% of revenue, followed by homedepot.com at 16.6% and lowes.com at 10.8%. The average selling price also softened, falling 11.2% over the period to $17.46, signaling pricing pressure alongside the revenue slowdown. Rite in the Rain remains a privately held brand, having been acquired by Pennington Creek Capital in a majority-stake deal in August 2025. These datapoints, sourced from Grips Intelligence, point to a challenging first half of 2026 marked by declining sales and downward price movement across tracked retail channels.