Bora

Bora Market Overview

I need to verify whether Bora or its parent company is publicly traded before writing the overview.Bora is privately owned (via Affinity Tool Works, and later Ox Tools), so I'll omit any ticker. According to offline retail data from Grips Intelligence tracking Amazon, Home Depot, Lowe's, and Menards between January 1 and June 30, 2026, Amazon led Bora's in-store revenue with a 45.2% share, followed by homedepot.com at 26.9% and lowes.com at 20.5%, while menards.com trailed at 7.3%. The brand carried an average product price of $89.22 across these channels, with Grips Intelligence data showing the average price slipped 7.4% over the tracked period to settle around $85.14 in the most recent month. Grips Intelligence also recorded a 1.5% revenue decline across the full period, alongside a 2.3% month-over-month dip. Among individual listings, higher-ticket items such as the Steel Portacube STR Miter Saw Workstation on Home Depot and the Steel Adjustable Rolling Miter Saw Stand on Lowe's stood out, each priced above $430. Together these figures point to a modestly softening pricing and revenue trend for Bora across its major US retail channels in the first half of 2026.