GRIPS CUSTOMERS & RESEARCH PARTNERS
Outset, a private company backed by investment firm The Najafi Companies, generated nearly equal in-store revenue across Amazon (53.4%) and Home Depot (46.6%) during the first eight months of 2026, according to Grips Intelligence data. The brand's average product price stood at $23.30, with pricing showing modest upward momentum of 0.9% over the tracked period. Overall revenue grew 5.2% since the beginning of the year, demonstrating steady market performance despite a slight 2.2% dip in the most recent month. Top-performing products varied by channel, with Amazon SKUs commanding higher price points—including a cast iron oyster grill pan at $37.07—while Home Depot featured mid-range offerings like a jumbo grill basket at $41.99. The dual-channel strategy reflects Outset's balanced approach to reaching consumers through both e-commerce and traditional retail environments.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Outset on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Outset.
BY REVIEW COUNT
Across 130K ratings on 2 channels, Outset averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 130K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$36.47
Price
$56K
Revenue
$19.99
Price
$18K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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