GRIPS CUSTOMERS & RESEARCH PARTNERS
Off!, owned by S. C. Johnson & Son, shows a highly concentrated digital presence with Amazon commanding 75.4% of online revenue share across the January-August 2026 period tracked by Grips Intelligence. The brand's average product price stands at $10.56, with prices trending upward by 4.6% overall during the measurement window. However, the brand faced headwinds during the latter part of the tracked period, with revenue declining 4.2% since the beginning of the year. Secondary channels including menards.com, lowes.com, and acehardware.com collectively account for just under 25% of revenue share, suggesting limited in-store distribution data captured across these retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Off! on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Off!.
BY REVENUE
Off! sells 76% online and 24% offline. Online runs through 2 channels; offline through 3. Online share has moved from 5% in Apr to 81% in Aug.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 1.21M ratings on 4 channels, Off! averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.21M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.93
Price
$2.53M
Revenue
$11.99
Price
$1.87M
Revenue
$14.31
Price
$1.24M
Revenue
$6.94
Price
$878K
Revenue
$15.49
Price
$672K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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