Off!

Off! Market Overview

I need to confirm the parent company and ticker for Off! before writing the overview.Off! is a brand of S. C. Johnson & Son, which is privately held, so I will omit any ticker. According to offline retail data from Grips Intelligence tracking the period January 1 to June 30, 2026 across Amazon, Ace Hardware, Lowe's, and Menards, Off! generated strong in-store momentum, with revenue growing 214.7% over the tracked window. Amazon dominated the channel mix at 67.8% of revenue share, followed by acehardware.com at 11.6%, lowes.com at 11.4%, and menards.com at 9.0%. During the April 1 to June 30 timeseries period, the brand's most recent month saw revenue climb 81.7% versus the prior month, reflecting sharp seasonal acceleration. The average product price held at roughly $10.22, though it declined 5.4% across the full period. Grips Intelligence data indicates that despite the price softening, Off! maintained broad multi-retailer distribution and accelerating sales heading into peak summer demand.