Home/Insights/Brands/CutterProduct Intelligence - 2026 YTD USA

Cutter

700K+

Products Sold, Jan to Jun 2026

4,700+

# Offline Stores

$11.02

Avg. Price

4.4

Avg. Rating

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Cutter Market Overview

I need to verify whether Cutter (the insect repellent brand) or its parent company is publicly traded before writing the overview.<cite index="4-1">Cutter is owned by parent company Spectrum Brands Holdings, Inc. (NYSE: SPB)</cite>, and according to Grips Intelligence offline retail data covering January 1 to June 30, 2026 across Amazon, Lowe's, Ace Hardware, and Menards, the brand demonstrated strong momentum with overall revenue growing 174.0% during the period. Grips Intelligence data shows that Amazon was the dominant channel, capturing a 46.8% revenue share, followed by lowes.com at 20.1%, acehardware.com at 17.6%, and menards.com at 14.5%. The brand's average product price settled at approximately $11.02, though the average price declined 10.2% over the tracked window. This combination of aggressive revenue expansion alongside softening prices suggests Cutter leaned into volume and competitive positioning across its in-store retail footprint during the first half of 2026.

Revenue Share by Channel
Data covers Amazon, Lowe's, Ace Hardware, Menards

Cutter's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 174% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Cutter's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 10% from Apr to Jun.

Average price

Absolute values in $

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Cutter's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Cutter on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Cutter's channels

REVENUE SHARE

Revenue distribution across tracked channels for Cutter.

Channels by revenue share

Distribution in %

Cutter's online vs offline revenue split

BY REVENUE

Cutter sells 49% online and 51% offline. Online runs through 3 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

49%

51%

Offline

Online channels

49%

Amazon.com
Lowes.com
HomeDepot.com

Offline channels

51%

Lowe's stores
Ace Hardware stores
Menards stores

Cutter's customer ratings

BY REVIEW COUNT

Across 1.45M ratings on 4 channels, Cutter averages 4.4. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 1.45M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Cutter

BY REVENUE

Ace Hardware
Ace Hardware
#1Premium Wireless Headphones XR500

$149.99

Price

Revenue

#2Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#3Advanced Portable Speaker System

$89.99

Price

Revenue

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