GRIPS CUSTOMERS & RESEARCH PARTNERS
Novatto experienced dramatic decline during the first half of 2026, with in-store revenue plummeting 70.4% year-to-date across tracked channels according to Grips Intelligence data (January–June 2026). The brand's online distribution is heavily concentrated on Home Depot, which accounted for 96.5% of total revenue share in the period, with average product pricing at $182.77 reflecting a premium positioning in the in-store market. Recent quarterly performance (April–June 2026) shows continued pressure, with revenue dropping 47.2% month-over-month despite a modest 5.2% overall increase in average prices, signaling weakening demand despite price adjustments. The brand's top-performing products command luxury price points, with vanity units exceeding $2,200 and specialized plumbing fixtures averaging $96–$297, underscoring a high-end market segment that appears increasingly challenged.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 70% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Novatto on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Novatto.
BY REVIEW COUNT
Across 1.52K ratings on 2 channels, Novatto averages 4.5★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.5
/ 5
From 1.52K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3,310.00
Price
$66K
Revenue
$96.34
Price
$39K
Revenue
$96.12
Price
$38K
Revenue
$2,267.12
Price
$20K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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