Novatto

Novatto Market Overview

Novatto, a private company founded in 2011 and based in Phoenix, Arizona, generated an average product price of $127.04 across in-store channels during the first eight months of 2026, according to Grips Intelligence data. The brand's revenue share is heavily concentrated on Home Depot at 85.7%, with Lowe's accounting for 13.6% of sales, though both channels showed zero average pricing data in the report. Recent performance has declined significantly, with revenue dropping 26.7% since the beginning of the tracked period and average prices falling 10.6% over the same timeframe. The brand's product portfolio spans decorative bathroom fixtures and sink components, with top-performing items ranging from $50 to $261 in price across the major retail partners.