GRIPS CUSTOMERS & RESEARCH PARTNERS
Norton's parent company Gen Digital (NASDAQ: GEN) dominated in-store retail channels for the first half of 2026, with Lowe's commanding 72.1% of revenue share according to data from Grips Intelligence. Amazon captured a secondary position with 11.8% share, while Ace Hardware and Menards represented smaller but meaningful channels at 7.5% and 5.4% respectively. The brand experienced solid momentum with revenue increasing 17.1% in the most recent month tracked (April-June 2026), while average product pricing demonstrated resilience with a 5.2% monthly increase despite a 2.7% overall decline since the start of the year. Norton's diverse product portfolio spanning sanding discs at Ace Hardware to diamond saw blades at Lowe's reflects a broad market reach across DIY and professional segments.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Norton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Norton.
BY REVENUE
Norton sells 14% online and 86% offline. Online runs through 3 channels; offline through 4.
Online
14%
86%
Offline
Online channels
14%
Offline channels
86%
BY REVIEW COUNT
Across 224K ratings on 5 channels, Norton averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 224K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.99
Price
$23K
Revenue
$19.99
Price
$20K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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