GRIPS CUSTOMERS & RESEARCH PARTNERS
Norton, owned by Gen Digital (NASDAQ: GEN), demonstrates a highly concentrated in-store retail presence with Lowe's commanding 74.2% of revenue share during the January-August 2026 period tracked by Grips Intelligence. The brand's product portfolio spans across abrasives, saw blades, and sanders with an average price point of $17.29, though premium items like diamond saw blades reach price points exceeding $170. While month-over-month growth showed a modest 2.2% increase in the most recent period, overall revenue declined 5.4% since the beginning of the tracked timeframe, suggesting seasonal or market headwinds. Amazon represents the second-largest channel at 10.7% revenue share, followed by Ace Hardware at 7.3%, indicating a reliance on major home improvement retailers for distribution and sales performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Norton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Norton.
BY REVENUE
Norton sells 9% online and 91% offline. Online runs through 3 channels; offline through 4.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 172K ratings on 5 channels, Norton averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 172K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.99
Price
$29K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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