GRIPS CUSTOMERS & RESEARCH PARTNERS
Gator, owned by PepsiCo (NASDAQ: PEP), generated an average product price of $9.66 across in-store channels during the January-August 2026 period, according to Grips Intelligence. The brand's revenue share is heavily concentrated on Lowe's, which captured 53.4% of total revenue, followed by Amazon at 30.8%, though overall revenue declined 5.1% since the start of the tracked period. Average pricing also experienced pressure, dropping 5.7% over the same timeframe, with the most recent month showing a 6.4% price decrease. Despite the challenging pricing environment, Gator maintained significant distribution across major hardware and e-commerce retailers including Ace Hardware and Menards, which together represented approximately 15.8% of channel revenue share.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Gator on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Gator.
BY REVENUE
Gator sells 29% online and 71% offline. Online runs through 2 channels; offline through 3.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 1.01M ratings on 4 channels, Gator averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.01M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2.59
Price
$82K
Revenue
$3.99
Price
$20K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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