GRIPS CUSTOMERS & RESEARCH PARTNERS
Mr. Coffee, owned by Newell Brands (NASDAQ: NWL), shows strong in-store retail dominance with Amazon capturing 87.4% of revenue share across tracked channels during the January–August 2026 period. The brand's average product price of $40.33 increased 4.0% overall, though recent momentum has softened with revenue declining 5.9% since the beginning of the period and a 4.5% drop in the most recent month. Home Depot and Lowe's represent meaningful secondary channels at 5.1% and 4.3% revenue share respectively, with Lowe's showcasing premium product positioning at price points exceeding $169. The data reflects a diversified product portfolio ranging from entry-level drip makers under $30 to advanced espresso and specialty brewers at $199, positioning Mr. Coffee across multiple consumer segments within the at-home beverage category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mr. Coffee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mr. Coffee.
BY REVIEW COUNT
Across 1.65M ratings on 5 channels, Mr. Coffee averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 1.65M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$172.75
Price
$39K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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