GRIPS CUSTOMERS & RESEARCH PARTNERS
Henckels, a brand of the privately held Zwilling J. A. Henckels AG owned by Werhahn KG since 1970, generated $77.23 in average product price across in-store channels during the first eight months of 2026, according to Grips Intelligence data. The brand's in-store revenue was dominated by Home Depot at 38.9% of total channel share, followed by Lowe's at 33.5% and Amazon at 27.7%. Average pricing increased 1.5% overall since the beginning of the year, with a notable 11.2% month-over-month spike in the most recent period, though overall revenue declined 4.6% year-to-date. The product portfolio spans price points from entry-level offerings under $20 to premium knife sets retailing above $200 across all major retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Henckels on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Henckels.
BY REVIEW COUNT
Across 1.48M ratings on 3 channels, Henckels averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 1.48M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$212.18
Price
$375K
Revenue
$46.82
Price
$262K
Revenue
$192.59
Price
$232K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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