Home/Insights/Brands/ZwillingProduct Intelligence - 2026 YTD USA

Zwilling

400K+

Products Sold, Jan to Jun 2026

# Offline Stores

$87.27

Avg. Price

4.7

Avg. Rating

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Zwilling Market Overview

Let me verify whether Zwilling or its parent company is publicly traded before finalizing the overview.Zwilling is privately held—Since 1970, Zwilling has been fully owned by Werhahn KG. Werhahn KG is a private family-owned conglomerate, so I'll omit any ticker. According to Grips Intelligence in-store data covering January 1 to June 30, 2026 across Lowe's, Home Depot, and Amazon, Zwilling posted an average product price of $87.59, with revenue declining 8.1% over the period. Since 1970, Zwilling has been fully owned by Werhahn KG, a privately held German group, so no public stock ticker applies. The brand's revenue was heavily concentrated in home-improvement retail, with lowes.com holding a 48.7% share and homedepot.com 42.8%, while Amazon accounted for just 8.5%. Higher-priced sets anchored the top of the assortment, including the Gourmet 14-Piece Knife Block Set at roughly $350 and the Peak 10-piece cookware set at $538.23 on Lowe's. This narrow reliance on two big-box channels, paired with the mid-single-digit revenue softening, marks the most notable dynamics in the tracked period.

Revenue Share by Channel
Data covers Lowe's, Home Depot, Amazon

Zwilling's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 8% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Zwilling's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.

Average price

Absolute values in $

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Zwilling's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Zwilling on Amazon.

Amazon

Categories by revenue share

Distribution in %

Zwilling's channels

REVENUE SHARE

Revenue distribution across tracked channels for Zwilling.

Channels by revenue share

Distribution in %

Zwilling's customer ratings

BY REVIEW COUNT

Across 957K ratings on 3 channels, Zwilling averages 4.7. Most reviews for the products are in the 4.8–5.0 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 957K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Zwilling

BY REVENUE

Amazon
Amazon
#1HENCKELS International Kitchen Shears made in japan

$21.10

Price

$235K

Revenue

#2ZWILLING Fresh & Save Vacuum Sealer Machine Starter Set with Airtight Food Storage Container Glass, Sous Vide Bags, Meal Prep

$79.95

Price

$141K

Revenue

#3Zwilling  J.A. Henckels Steak Knife Set of 8, German Knife Set, Stainless Steel

$73.13

Price

$113K

Revenue

#4ZWILLING Twin Signature 3-pc German Knife Set, Razor-Sharp, Made in Company-Owned German Factory with Special Formula Steel perfected for almost 300 Years, Dishwasher Safe

$129.31

Price

$111K

Revenue

#5ZWILLING Enfinigy 2-pc Electric Salt/Pepper Mill Set

$108.60

Price

$90K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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