GRIPS CUSTOMERS & RESEARCH PARTNERS
Mill Rose, a fourth-generation family-owned company based in Ohio, demonstrates significant in-store retail presence with data tracked across major hardware channels from January through August 2026, according to Grips Intelligence. Menards commands over half of the brand's revenue share at 51.0%, followed by Ace Hardware at 33.8%, indicating strong concentration in specialized hardware retail partnerships. The brand's average product price stands at $5.76, though pricing has declined 4.3% in recent months, reflecting broader softening in the category. Overall revenue has contracted 3.8% year-to-date, signaling headwinds that warrant strategic attention across the distribution network.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mill Rose on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mill Rose.
BY REVENUE
Mill Rose sells 15% online and 85% offline. Online runs through 2 channels; offline through 2.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVIEW COUNT
Across 13K ratings on 4 channels, Mill Rose averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 13K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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