GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store data tracked from January through August 2026, Barracuda's performance shows notable pricing strength with average product prices reaching $104.19 and climbing 6.1% over the period, according to Grips Intelligence. The brand, owned by KKR (NYSE: KKR), demonstrated resilience despite a 6.2% overall revenue decline, with recent monthly data indicating a 4.9% growth rebound. Revenue concentration remains heavily skewed toward a single retail channel at 99.9%, reflecting a narrowly focused distribution strategy. Product pricing spans a wide range from $50.52 to $172.88, positioning the brand across multiple price tiers within its category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Barracuda on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Barracuda.
BY REVENUE
$173.22
Price
$1.33M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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