GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking in-store channels from January to June 2026, Amazon dominated Microban's online retail presence with a 96.1% revenue share, while acehardware.com and homedepot.com captured 2.4% and 1.4% respectively. The brand experienced significant overall revenue growth of 23.2% during the six-month period, though average product pricing declined 11.9% year-to-date, settling at $16.25. Most notably, Microban saw a recent monthly revenue decline of 2.2% as of the latest reporting period, signaling a potential shift in momentum despite the strong overall upward trend. The data reveals Amazon's overwhelming dominance in Microban's retail channel mix, which underscores the critical importance of the e-commerce giant to the brand's revenue performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Microban on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Microban.
BY REVIEW COUNT
Across 249K ratings on 3 channels, Microban averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 249K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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