GRIPS CUSTOMERS & RESEARCH PARTNERS
Madison Mill demonstrates strong in-store performance driven by dominant market positioning at two major retailers according to data from Grips Intelligence covering January through June 2026 across online channels. Lowe's and Menards represent 96.7% combined revenue share, with nearly equal split between the two platforms at 48.7% and 48.0% respectively, indicating balanced channel dependency. The brand achieved consistent growth momentum with 4.9% overall revenue increase across the tracked period and 2.1% month-over-month growth in recent months, while maintaining stable pricing around the $3.61 average. Premium product offerings on Menards, including closet rods reaching $17.18, demonstrate successful market segmentation and pricing flexibility across retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Madison Mill on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Madison Mill.
BY REVIEW COUNT
Across 297K ratings on 3 channels, Madison Mill averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 297K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis