GRIPS CUSTOMERS & RESEARCH PARTNERS
Madison Mill, a family-owned private company led by Chairman and CEO Jackson Balthrop, generated in-store revenue predominantly through two major retailers during the first eight months of 2026, according to data from Grips Intelligence. Lowe's dominated the channel mix with 51.2% of revenue share, closely followed by Menards at 45.3%, while Ace Hardware captured the remaining 3.5%. The brand's average product price stood at $3.62, with pricing increasing 4.5% overall throughout the tracked period. Despite a recent month-over-month revenue growth of 0.4%, Madison Mill experienced an 8.4% decline in overall revenue since the beginning of the data period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Madison Mill on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Madison Mill.
BY REVIEW COUNT
Across 279K ratings on 3 channels, Madison Mill averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 279K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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