FORTIS DOORS

FORTIS DOORS Market Overview

FORTIS DOORS experienced significant revenue challenges during the first half of 2026, with sales dropping 80.6% since the year began, according to in-store data tracked by Grips Intelligence for the period January 1 to June 30, 2026. The brand maintains a dominant presence on Lowe's at 51.3% of revenue share, followed by Home Depot at 43.5%, with Menards capturing the remainder at 5.1%. Average product pricing averaged $725.94 across the tracked period, though prices declined 23.6% month-over-month in the final tracked month, indicating increasing competitive pressure in the market. The performance data reflects retail channel concentration, with over 94% of revenue flowing through just two major home improvement retailers.