GRIPS CUSTOMERS & RESEARCH PARTNERS
Commander's in-store sales performance saw notable momentum during the first half of 2026, with Menards dominating the retail landscape at 79.6% of revenue share according to data tracked by Grips Intelligence from January to June 2026. The brand experienced monthly revenue growth of 11.5% between reporting periods while average product pricing increased 7.9% in the most recent month, demonstrating strong pricing power in the offline channel. However, overall pricing has declined 8.1% year-to-date, reflecting competitive market dynamics. Amazon captured 17.2% of revenue share while Home Depot represented a minor 3.2%, underscoring Commander's heavy reliance on the Menards retail footprint for its offline distribution strategy.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Commander on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Commander.
BY REVENUE
Commander sells 21% online and 79% offline. Online runs through 2 channels; offline through 1.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 18K ratings on 3 channels, Commander averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$22.99
Price
$38K
Revenue
$12.59
Price
$36K
Revenue
$12.40
Price
$18K
Revenue
$54.81
Price
$16K
Revenue
$31.07
Price
$14K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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