GRIPS CUSTOMERS & RESEARCH PARTNERS
Commander demonstrates strong in-store performance across major home improvement retailers, with Menards dominating the channel mix at 80.6% of revenue share according to Grips Intelligence data from January through August 2026. The brand's average product price of $59.15 increased 8.2% over the period, reflecting a pricing strategy that gained traction in the competitive home goods market. Revenue growth accelerated to 10.4% in the most recent month tracked, signaling positive momentum heading into the fall season. Amazon and Home Depot combined represent less than 20% of revenue share, indicating that Commander's retail strategy is heavily concentrated on traditional brick-and-mortar channels rather than e-commerce expansion.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Commander on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Commander.
BY REVENUE
Commander sells 15% online and 85% offline. Online runs through 2 channels; offline through 1. Online share has moved from 4% in Apr to 15% in Aug.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVIEW COUNT
Across 8.6K ratings on 3 channels, Commander averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 8.6K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.44
Price
$28K
Revenue
$22.99
Price
$24K
Revenue
$12.55
Price
$12K
Revenue
$39.96
Price
$11K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
