Backer-On Rock-On

Backer-On Rock-On Market Overview

I'll verify whether Backer-On Rock-On or its parent company is publicly traded before writing the overview.The brand appears to be under Buildex/ITW (Illinois Tool Works). Let me verify the parent company and ticker.The brand is owned by Illinois Tool Works Inc., which trades on the NYSE under ITW. Backer-On Rock-On is a fastening brand owned by Illinois Tool Works Inc. (NYSE: ITW), and according to Rock-On, Backer-On, Climacoat, Hi-Lo and S-12 are trademarks of ITW Buildex and Illinois Tool Works Inc. Per Grips Intelligence in-store data spanning January 1 to June 30, 2026 across lowes.com and menards.com, the brand carried an average product price of $23.24, with pricing rising 2.9% over the period. Grips Intelligence data also shows the brand's revenue is heavily concentrated at Lowe's, which accounted for 77.9% of year-to-date revenue share versus 22.1% for Menards. On the revenue side, the brand posted 7.8% month-over-month growth and finished 1.6% higher across the tracked timeseries period. These trends underscore a channel-dependent position, with Lowe's driving the majority of Backer-On Rock-On's in-store performance.