GRIPS CUSTOMERS & RESEARCH PARTNERS
Blues Hog, a private company owned by Tim Scheer since 2015, shows a heavily concentrated in-store retail strategy with Ace Hardware commanding 71.2% of revenue share year-to-date, according to Grips Intelligence data covering January through August 2026. The brand experienced notable headwinds during the measured period, with revenues declining 19.2% overall and average product pricing decreasing 2.0% across its portfolio. Beyond Ace Hardware's dominance, Lowe's accounts for 20.6% of revenue, while Amazon and Home Depot represent smaller channels at 6.6% and 1.7% respectively. The brand maintains an average product price of $15.30 across its offline and online presence, suggesting strong positioning in the value segment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Blues Hog on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Blues Hog.
BY REVENUE
Blues Hog sells 30% online and 70% offline. Online runs through 3 channels; offline through 1. Online share has moved from 14% in Apr to 23% in Aug.
Online
30%
70%
Offline
Online channels
30%
Offline channels
70%
BY REVIEW COUNT
Across 25K ratings on 4 channels, Blues Hog averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 25K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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