GRIPS CUSTOMERS & RESEARCH PARTNERS
Crocodile Cloth, operated by private company Nuvik USA LLC, demonstrates strong in-store performance with revenue growing 26.6% across tracked channels during the first eight months of 2026, according to data from Grips Intelligence. Amazon dominates the brand's channel mix at 78.8% of revenue share, followed by Ace Hardware at 19.4% and Home Depot at 1.8%, indicating a heavily concentrated distribution strategy. The brand maintains a competitive average product price of $24.08, with pricing remaining relatively stable despite a modest 0.8% decrease year-to-date. Recent momentum is particularly noteworthy, with revenue accelerating 9.5% in the most recent month tracked and average prices climbing 2.3% in the same period. This trajectory suggests strengthening market positioning and pricing power for the brand in the retail channel landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 27% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Crocodile Cloth on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Crocodile Cloth.
BY REVENUE
Crocodile Cloth sells 80% online and 20% offline. Online runs through 2 channels; offline through 1. Online share has moved from 13% in Apr to 80% in Aug.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 52K ratings on 3 channels, Crocodile Cloth averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 52K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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