GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January through June 2026, Crocodile Cloth demonstrated strong in-store performance with average pricing increasing 11.6% since the start of the period, reaching $23.74 by the end of the reporting window. Amazon dominated the channel mix with 77.6% of overall revenue share, followed significantly by Ace Hardware at 20.4%, while Home Depot captured only 2.0% of sales across the tracked retail channels. The brand achieved notable momentum with overall revenue growth of 15.3% year-to-date, though a slight monthly contraction of 0.6% in the final period suggests some softening in recent demand trends.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Crocodile Cloth on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Crocodile Cloth.
BY REVENUE
Crocodile Cloth sells 80% online and 20% offline. Online runs through 2 channels; offline through 1.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 61K ratings on 3 channels, Crocodile Cloth averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 61K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
