GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data from January to June 2026 tracking in-store channels, Legend experienced robust growth with revenue increasing 38.7% overall and 31.8% month-over-month during the period, while maintaining an average product price of $10.76. Menards.com dominated the distribution landscape with 89.4% of revenue share, followed by Amazon at 3.5% and Newegg at 3.4%, indicating heavy reliance on a single retail partner. Despite strong top-line growth, average pricing declined 14.9% overall and 25.7% month-over-month, suggesting increased promotional activity or product mix shifts toward lower-priced items. The data reveals a concentrated channel strategy with the top retailer representing nearly 90% of tracked sales across all major online hardware and home improvement platforms.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 39% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Legend on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Legend.
BY REVENUE
Legend sells 8% online and 92% offline. Online runs through 3 channels; offline through 2.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 24K ratings on 5 channels, Legend averages 3.8★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
3.8
/ 5
From 24K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
