I need to verify whether Kilz or its parent company is publicly traded before writing the overview.Kilz is owned by Masco Corporation. Let me confirm Masco's stock ticker.According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across Ace Hardware, Amazon, and Home Depot, Kilz—a brand owned by Masco Corporation (NYSE: MAS)—saw its revenue decline 5.1% over the period, with the most recent month down 14.9% versus the prior month. Ace Hardware dominated the in-store sales mix, accounting for 82.3% of revenue share, far ahead of Amazon at 9.5% and Home Depot at 7.6%. Despite the softening revenue, average selling price moved in the opposite direction, rising 4.7% across the period to reach roughly $27.01, above the overall average product price of $25.30. This divergence between falling revenue and climbing prices suggests unit volumes contracted meaningfully during the second quarter. The concentration of sales within a single retailer underscores both a channel strength and a potential dependency risk worth monitoring in future Grips Intelligence reporting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Kilz on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Kilz.
BY REVENUE
Kilz sells 18% online and 82% offline. Online runs through 3 channels; offline through 1. Online share has moved from 15% in Feb to 25% in Jun.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVIEW COUNT
Across 640K ratings on 3 channels, Kilz averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 640K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$42.79
Price
$103K
Revenue
$38.74
Price
$49K
Revenue
$59.57
Price
$40K
Revenue
$63.97
Price
$37K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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