Home/Insights/Brands/KilzProduct Intelligence - 2026 YTD USA

Kilz

300K+

Products Sold, Jan to Jun 2026

4,200+

# Offline Stores

$25.34

Avg. Price

4.6

Avg. Rating

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Kilz Market Overview

I need to verify whether Kilz or its parent company is publicly traded before writing the overview.Kilz is owned by Masco Corporation. Let me confirm Masco's stock ticker.According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across Ace Hardware, Amazon, and Home Depot, Kilz—a brand owned by Masco Corporation (NYSE: MAS)—saw its revenue decline 5.1% over the period, with the most recent month down 14.9% versus the prior month. Ace Hardware dominated the in-store sales mix, accounting for 82.3% of revenue share, far ahead of Amazon at 9.5% and Home Depot at 7.6%. Despite the softening revenue, average selling price moved in the opposite direction, rising 4.7% across the period to reach roughly $27.01, above the overall average product price of $25.30. This divergence between falling revenue and climbing prices suggests unit volumes contracted meaningfully during the second quarter. The concentration of sales within a single retailer underscores both a channel strength and a potential dependency risk worth monitoring in future Grips Intelligence reporting.

Revenue Share by Channel
Data covers Ace Hardware, Amazon, Home Depot

Kilz's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 5% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Kilz's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.

Average price

Absolute values in $

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Kilz's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Kilz on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Kilz's channels

REVENUE SHARE

Revenue distribution across tracked channels for Kilz.

Channels by revenue share

Distribution in %

Kilz's online vs offline revenue split

BY REVENUE

Kilz sells 18% online and 82% offline. Online runs through 3 channels; offline through 1. Online share has moved from 15% in Feb to 25% in Jun.

Revenue by channel

Share of total revenue across all channels

Online

18%

82%

Offline

Online share trend

Feb – Jun

Online channels

18%

Amazon.com
HomeDepot.com
Lowes.com

Offline channels

82%

Ace Hardware stores

Kilz's customer ratings

BY REVIEW COUNT

Across 640K ratings on 3 channels, Kilz averages 4.6. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 640K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Kilz

BY REVENUE

Amazon
Amazon
#1Pintura acrílica de la marca KILZ para piso de garage y hormigón, con 1 parte de epoxi, satinada, gris plateado, 1 galón, L377711

$42.79

Price

$103K

Revenue

#2KILZ Original Primer 13OZ CASE of 12

$97.87

Price

$83K

Revenue

#3KILZ Basement and Masonry Waterproofing Paint, Interior/Exterior, White, 1 Gallon

$38.74

Price

$49K

Revenue

#4KILZ Decorative Concrete Coating, Interior/Exterior, Slip Resistant, Gray, 1 Gallon

$59.57

Price

$40K

Revenue

#5KILZ Decorative Concrete Coating, Interior/Exterior, Slip Resistant, Tan, 1 Gallon

$63.97

Price

$37K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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