Home/Insights/Brands/Rust-OleumProduct Intelligence - 2026 YTD USA

Rust-Oleum

7M+

Products Sold, Jan to Jun 2026

5,000+

# Offline Stores

$12.88

Avg. Price

4.6

Avg. Rating

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Rust-Oleum Market Overview

I need to verify the parent company and stock ticker for Rust-Oleum before writing the overview.Rust-Oleum's parent is RPM International Inc., traded on the NYSE under ticker RPM. According to offline retail data from Grips Intelligence tracking acehardware.com, lowes.com, Amazon, and homedepot.com from January 1 to June 30, 2026, Rust-Oleum—a subsidiary of RPM International Inc. (NYSE: RPM)—posted overall revenue growth of 4.1% across the period. Ace Hardware led all tracked channels with a 37.6% revenue share, edging out Lowe's at 33.7%, while Amazon and Home Depot trailed at 19.9% and 8.7%, respectively. The brand's average product price settled at $12.87, reflecting a 1.6% decline over the period despite a modest 1.2% month-over-month uptick to $12.92 in the most recent reading. These channel dynamics underscore the strength of specialty and home-improvement retailers over marketplace distribution. The concentration of nearly three-quarters of revenue across just two retailers highlights a notable dependence on brick-and-mortar-aligned channels in the first half of 2026.

Revenue Share by Channel
Data covers Ace Hardware, Lowe's, Amazon, Home Depot

Rust-Oleum's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 4% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Rust-Oleum's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.

Average price

Absolute values in $

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Rust-Oleum's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Rust-Oleum on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Rust-Oleum's channels

REVENUE SHARE

Revenue distribution across tracked channels for Rust-Oleum.

Channels by revenue share

Distribution in %

Rust-Oleum's online vs offline revenue split

BY REVENUE

Rust-Oleum sells 33% online and 67% offline. Online runs through 3 channels; offline through 2.

Revenue by channel

Share of total revenue across all channels

Online

33%

67%

Offline

Online channels

33%

Amazon.com
HomeDepot.com
Lowes.com

Offline channels

67%

Ace Hardware stores
Lowe's stores

Rust-Oleum's customer ratings

BY REVIEW COUNT

Across 89M ratings on 4 channels, Rust-Oleum averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 89M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Rust-Oleum

BY REVENUE

Ace Hardware
Ace Hardware
#1Rust-Oleum Painter's Touch 2X Ultra Cover Flat Black Paint+Primer Spray Paint 12 oz

$7.99

Price

$1.04M

Revenue

#2Rust-Oleum Painter's Touch 2X Ultra Cover Gloss Black Paint+Primer Spray Paint 12 oz

$7.99

Price

$906K

Revenue

#3Rust-Oleum Industrial Choice Fluorescent Orange Inverted Marking Paint 17 oz

$9.99

Price

$827K

Revenue

#4Rust-Oleum Painter's Touch 2X Ultra Cover Semi-Gloss Black Paint+Primer Spray Paint 12 oz

$7.99

Price

$771K

Revenue

#5Rust-Oleum Painter's Touch 2X Ultra Cover Satin Canyon Black Paint+Primer Spray Paint 12 oz

$7.99

Price

$637K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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