Home/Insights/Brands/RomanProduct Intelligence - 2026 YTD USA

Roman

100K+

Products Sold, Jan to Jun 2026

450+

# Offline Stores

$18.30

Avg. Price

4.5

Avg. Rating

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Roman Market Overview

Let me verify whether Roman is publicly traded before finalizing the overview.Roman is privately held—In January 2025, Roman Decorating Products was acquired by Matrix Adhesives Group, and its investors include Matrix Adhesives Group, Salt Creek Capital and Hyde Manufacturing Company. Since the parent, Matrix Adhesives Group, is a private company with no public stock ticker, I'll omit the ticker. According to in-store sales data from Grips Intelligence spanning January 1 to June 30, 2026 and tracking Amazon, Lowe's, Home Depot, and Ace Hardware, Roman's overall revenue grew 16.3% while its average product price climbed 16.2% to roughly $18.26 over the period. Amazon dominated the brand's channel mix, capturing a commanding 75.3% of year-to-date revenue, with lowes.com trailing as the second-largest channel at 20.6% and Home Depot and Ace Hardware contributing just 2.8% and 1.3% respectively. In the most recent quarter (April 1 to June 30, 2026), the average price reached $19.82, rising 13.3% versus the prior month even as revenue dipped 1.8% month-over-month. The pronounced concentration on Amazon and Lowe's—together accounting for nearly 96% of sales—signals a heavy reliance on just two retail partners. Notably, Grips Intelligence data shows Roman's steady price appreciation has outpaced any softening in monthly revenue, pointing to resilient pricing power across its tracked channels.

Revenue Share by Channel
Data covers Amazon, Lowe's, Home Depot, Ace Hardware

Roman's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 16% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Roman's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 16% from Apr to Jun.

Average price

Absolute values in $

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Roman's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Roman on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Roman's channels

REVENUE SHARE

Revenue distribution across tracked channels for Roman.

Channels by revenue share

Distribution in %

Roman's online vs offline revenue split

BY REVENUE

Roman sells 83% online and 17% offline. Online runs through 3 channels; offline through 2.

Revenue by channel

Share of total revenue across all channels

Online

83%

17%

Offline

Online channels

83%

Amazon.com
Lowes.com
HomeDepot.com

Offline channels

17%

Lowe's stores
Ace Hardware stores

Roman's customer ratings

BY REVIEW COUNT

Across 218K ratings on 4 channels, Roman averages 4.5. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.5

/ 5

From 218K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Roman

BY REVENUE

Lowe's
Lowe's
#1Roman Pro-543 1 Gallon(s) Liquid Wallpaper adhesive

$29.00

Price

$107K

Revenue

#2Roman Pro-543 Ounce(s) Liquid Wallpaper adhesive

$8.95

Price

$69K

Revenue

#3Roman Wallpaper Removal kit

$27.64

Price

$45K

Revenue

#4Roman E-Z Hang Peel and Stick Helper 32 Fluid ounce(s) Liquid Wallpaper activator

$13.48

Price

$43K

Revenue

#5Roman Multi-purpose Wallpaper Smoothing tool

$5.32

Price

$38K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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