Home/Insights/Brands/ZinsserProduct Intelligence - 2026 YTD USA

Zinsser

700K+

Products Sold, Jan to Jun 2026

4,900+

# Offline Stores

$28.70

Avg. Price

4.5

Avg. Rating

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Zinsser Market Overview

I need to verify the parent company and ticker for Zinsser before writing.Zinsser's parent is RPM International, traded on NYSE. Let me confirm the ticker.Zinsser is owned by RPM International, which trades on the New York Stock Exchange under the symbol RPM. According to Grips Intelligence in-store data tracked across Ace Hardware, Lowe's, Home Depot and Amazon from January 1 to June 30, 2026, Zinsser (NYSE: RPM) generated revenue growth of 11.6% over the period, underscoring solid offline momentum for the brand. Revenue is highly concentrated among two retailers, with acehardware.com holding a 43.3% share and lowes.com close behind at 42.4%, while homedepot.com and Amazon accounted for just 9.6% and 4.4% respectively. Pricing strength also stood out, as the average price climbed 6.8% over the period to reach $30.86 in the most recent month, a 7.4% month-over-month increase. The brand's average product price across the period settled at $28.70. Together, these Grips Intelligence datapoints point to a retailer-concentrated footprint paired with steady pricing gains through the first half of 2026.

Revenue Share by Channel
Data covers Ace Hardware, Lowe's, Home Depot, Amazon

Zinsser's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 12% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Zinsser's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 7% from Apr to Jun.

Average price

Absolute values in $

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Zinsser's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Zinsser on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Zinsser's channels

REVENUE SHARE

Revenue distribution across tracked channels for Zinsser.

Channels by revenue share

Distribution in %

Zinsser's online vs offline revenue split

BY REVENUE

Zinsser sells 17% online and 83% offline. Online runs through 3 channels; offline through 2.

Revenue by channel

Share of total revenue across all channels

Online

17%

83%

Offline

Online channels

17%

HomeDepot.com
Amazon.com
Lowes.com

Offline channels

83%

Ace Hardware stores
Lowe's stores

Zinsser's customer ratings

BY REVIEW COUNT

Across 694K ratings on 4 channels, Zinsser averages 4.5. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.5

/ 5

From 694K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Zinsser

BY REVENUE

Ace Hardware
Ace Hardware
#1Zinsser Bulls Eye 123 White Water-Based Styrenated Acrylic Primer and Sealer 1 gal

$30.04

Price

$1.48M

Revenue

#2Zinsser B-I-N White Shellac-Based Primer and Sealer 1 gal

$84.99

Price

$1.03M

Revenue

#3Zinsser Bulls-Eye 1-2-3 White Water-Based Styrenated Acrylic Primer and Sealer 1 qt

$15.98

Price

$514K

Revenue

#4Zinsser B-I-N White Flat Shellac-Based Primer and Sealer 1 qt

$30.99

Price

$443K

Revenue

#5Zinsser White Water-Based Acrylic Mold Killing Primer 1 gal

$55.60

Price

$229K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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