GRIPS CUSTOMERS & RESEARCH PARTNERS
Kidde demonstrates significant in-store concentration through online retailers during the first half of 2026, according to data from Grips Intelligence, with Amazon capturing 62.3% of channel revenue share, followed by Menards.com at 34.3%, with average product pricing at $52.06. The brand's revenue declined 4.5% month-over-month in the latest measured period, while average prices fell 3.5% during the same timeframe. Overall offline performance through the first half of 2026 shows modest growth of 1.9% since the start of the year, despite price reductions of 4.1% across the catalog. Kidde's portfolio across these channels spans multiple carbon monoxide detectors and smoke alarm variants, positioning the brand under its parent company Carrier Global (NYSE: CARR) as a key player in the residential safety segment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Kidde on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Kidde.
BY REVENUE
Kidde sells 67% online and 33% offline. Online runs through 2 channels; offline through 1.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 2.72M ratings on 3 channels, Kidde averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.72M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$69.97
Price
$268K
Revenue
$87.51
Price
$137K
Revenue
$68.16
Price
$130K
Revenue
$59.97
Price
$122K
Revenue
$58.28
Price
$118K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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